“They also want it to be efficient and their approach often is: I’m busy, help me find what I want quickly. “Our shoppers want to be inspired by what’s new and trending,” he explains. Mikhael Kale’s fall/winter 2015 runway presentation at Toronto Fashion Week.įlannagan says that on the “receiving” end, the way the consumer perceives fashion trends has also been speedily changing in the last few years, especially with Instagram’s influence. This includes Sid Neigum, Bustle, David Dixon and Mikhael Kale. The work of many Canadian designers is also available within CF properties at select retailers.

BCBGMAXAZRIA, Kate Spade) to fast fashion (e.g. Among their properties are close to 20 major retail facilities in Canada, across six provinces, including Toronto Eaton Centre, Shops at Don Mills and the Rideau Centre.īrands that can be found at their properties range from very high-end ones (e.g. It’s like a change in technology - you have to say bye to all the old things and move forward.” The retail perspectiveĬraig Flannagan is the vice-president of consumer marketing at Cadillac Fairview, one of North America’s largest owners, operators and developers of commercial real estate. “I think that in the next couple of years, a lot will change. To be honest, I talk about the designs more than doing them - my team mostly does that now.

Backstage, I’m not just doing the nails anymore - I’m doing social media, I’m on Flipagram, I’m putting together trend reports, I’m live on Periscope and Snapchat, I’m doing Instagram takeovers. “When you gain accessibility, you lose the mystery,” she adds. Everything is public and online, for anyone to see. With another season of key fashion weeks in New York, London, Paris, Milan, Toronto and Moscow wrapped up, we take a closer look at what the digital world looks like today in Canada, by speaking to three experts and reviewing the industry from their perspectives on fashion week and the fashion sector: backstage at runway shows, retail environment and the public relations landscape.Īnd what does it mean that everything is becoming more inclusive? Remark says that anyone can access the looks now. It has also helped many people and brands generate astounding revenues, by helping sell products and services.īut with various news outlets constantly reporting that digital is changing the fashion sector, the common question is: How exactly? What are the specific examples? In what ways has this changed over time?

It gave the fashion and beauty industry a completely different twist, by launching careers of many digital influencers and changing the way runway shows are presented, covered and promoted - pre-, during and post- each show. It’s hard to believe that Instagram has only been around for less than six years. Arguably, it all took a whole new turn in 2010 with the launch of Instagram. At around the same time, Facebook started to build traction, followed by Twitter, which originally attracted mostly the business and news crowd, but quickly expanded beyond.

The move towards digital came in waves: first, there were online boutiques then, came the online versions of print magazines blogs started shortly thereafter and purely digital fashion magazines followed in mid 2000s. The last decade has seen a significant shift in the fashion industry.

Runway magazine blogs